Did you know that automated emails get a 70% higher open rate than your average email broadcasts? Perhaps the most fundamental of any automated email sequence you can set up is the “Welcome Email Sequence”. The purpose of this sequence is to indoctrinate your subscribers on to your email list and start to build trust…
DetailsSubject lines just might be the most important element of any email marketing strategy. 64% of people say that subject lines are the only factor they consider when opening an email. It doesn’t matter how great your marketing message is – if people don’t open the email, they’ll never benefit from it. So what can you…
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Email is one of the oldest digital marketing tools in the book, and it works. To this day, you are 6x more likely to get a click-through from an email campaign than from a tweet. That said, it’s a ridiculously competitive market. According to Ascend 2, 54% of marketers say increasing email engagement rate is…
DetailsEmail marketing is dead… I’m sure you’ve heard those four words uttered before, and no doubt you will hear them again. But in reality, email marketing is thriving. The reason many people believe email marketing is on a decline is because most businesses are getting it all wrong. They are aggressively growing big lists, or worse…
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Tools can be helpful… Used in the right way, they can do wonders to help improve your digital marketing strategy, process, and execution. There are new tools being developed every year, and whoever takes advantage of them first is ahead of the game. But with increased efficiency in some areas, comes another problem entirely: tool…
DetailsA list of disparate “tactics”, that rarely overlap, and are changed at the drop of a pin… That’s how most businesses approach digital marketing. Why? Because a holistic digital marketing strategy has a lot of moving parts. You have to pick the most appropriate channels, and then develop goals, processes, and measures for each of them. That’s…
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What would you do if you had a software idea, how would you go about building it? I used to think it was as easy as sitting down with a developer, giving them a 3-minute run down of the concept, and then sending them away to get coding. As it turns out, I was about…
DetailsYou have to start somewhere right? When you’re looking to validate a software product it’s no good jumping on the phone and talking to people before you know the lay of the land. You’ll likely look under-prepared and unprofessional. You need some collateral. And it’s not just about establishing credibility for yourself by researching the…
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When I first started out in business, I was scared to chase up invoices for work that I had ALREADY completed… And even today, I don’t find it easy. It can be awkward, confronting and sometimes intimidating. So when I was listening to Steli Efti and Hiten Shah tell me that the only reliable way to…
DetailsLet’s get a quick introduction out of the way… My name’s Will Blunt, and I’m the crazy one that is trying to make this whole thing happen. I started this blog to share the warts and all story of the launch of FlypChart – a marketing calendar software for small businesses. From ideation, through development, to…
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