How well do you reinforce your clients’ purchase decision in the client onboarding phase of your relationship? Let’s face it, the MOST engaged your clients will ever be is when they sign that first contract, or pay that first deposit. They are excited and hopeful about the outcomes you are going to achieve for their…
DetailsAre you deliberately improving your sales skills on a regular cadence? Sales is one of the most underrated skill sets for agency owners and directors. It doesn’t get anywhere near enough focus. After all, you’re an expert in marketing… so why should sales matter? But it does. Your ability to understand the art and science…
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First impressions are lasting, and for some agencies, they are lasting in the wrong way. Before engaging a new client you need to have your back office in order. All of your “ducks” lined up so that you can create the ultimate experience for your clients to make them feel appreciated, valued, and most of all…
DetailsThe way you position your agency in the market plays a vital role in how effectively you retain content marketing clients. Why? Your brand perception both online and off will determine a number of key elements that contribute to client retention. For example, your perception will affect the type of leads and clients you attract,…
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I sat down to write about guest blogging… It’s without a doubt the most effective tactic I have used personally to grow my brand, build an email list and drive lots of traffic. So I wanted to share all of that with you. The definitive, ultimate, mind-blowing guide to guest blogging. Turns out that wouldn’t…
DetailsPublish. Now you can sit back. Put your feet up on the desk, sip on that pina colada and watch the traffic flood your site. You’ve created something epic… I know the feeling. A blog post so good, so in depth, and so engaging that everyone will want to share it with their friends. But…
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It goes without saying that every digital marketer is strapped for time. But blogging is one of those tasks that you just have to keep on top of – which is often easier said than done. According to the latest research in content marketing, creating high-quality content efficiently is the number one factor for success. Luckily,…
DetailsLet’s say for a moment that you want to go camping this weekend. Where are you going to go? Will you just jump in the car, drive into the wilderness and pitch a tent anywhere? Probably not. Instead, there are a number of questions you are asking yourself about why, where and how you plan…
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Thanks for stopping by, but it’s time to leave. Seriously… I’m sure you have better things to do than read this blog, right? The headline was enticing, so you came to the party – but now? “That post is pretty long, maybe I’ll come back later and read it” But you never do. Don’t worry,…
DetailsRunning a successful blog is hard work… It’s a proven tactic to grow your business, but it makes you want to tear your hair out sometimes. There is nothing better than that feeling when you hit publish on a new blog post. It goes live, your traffic spikes and the leads start rolling in.s All you want to…
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