It’s official. With over 700 million active monthly users, Instagram is the perfect place for businesses to build a loyal legion of fans and strengthen relationships with their customers. That said, amassing a huge following on Instagram can be tricky if you’re not familiar with the rules of the game. The first rule is that you’ve…
DetailsWe all know them: the successful go-getters who wake up at 4:30AM every day to go running or slog it out at an F45 training session. In fact, some of the most successful people in the business world swear by some kind of exercise regime. But is there truly a link between exercise and productivity? Science…
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When it comes to marketing platforms, few are as versatile as social media. Brands and businesses use social media to achieve a variety of goals – just check out this data: However, just because your business has an active presence on social media doesn’t mean you’ll automatically gain brand awareness, community engagement, improved sales and all…
DetailsI mean…. if you have access to a tropical island, and expense is no question, then go ahead and promise your employees a free holiday. It’s a surefire way to get them to work hard for you in the period before they take off! Heck, if expense isn’t an issue, just promise them raise after…
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Okay, this information may prove a little shocking… but did you know that there are over 1 billion groups on Facebook, and that the number keeps growing? It almost brings a new meaning to the term ‘groupie’. If you haven’t yet jumped on this bandwagon (unintentional pun, I swear), there’s never been a better time…
DetailsCopywriting’s a funny sort of business. Defined as the act of writing text for the purpose of advertising or other forms of marketing, it can be ridiculously persuasive… or really, really bad. We’ve all landed on those websites where we want to high-five the copywriter. Their copy is creative, funny, punchy and evocative. It makes…
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Do you work with a remote team? It’s becoming more and more common for employees to work from home, or in an office on the other side of the world. But with this growing trend comes a new set of leadership and management challenges. I have had the privilege of working with and managing a team…
DetailsThe internet is chockablock full of data, and social media is no exception. The digital world experienced spectacular growth in 2016, with a new Digital in 2017 Global Overview report from We Are Social revealing that more than half of the world’s population now uses the internet. What’s more, nearly 2.8 billion people around the world now use social media at least…
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Every morning when I come to work, I walk through a commuter tunnel… This tunnel essentially connects the train station to the part of the city I work in here in Sydney. Every time I walk through that tunnel on the way to or from work, there are people in there handing out fliers for…
DetailsWhat do you do when someone asks you to do something for them? You probably go through a thought process a little something like this… Who is this person? Do I trust them? What are they asking for? Can I help? Do I want to help? Most of us experience hundreds of these situations every…
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