Copywriting’s a funny sort of business. Defined as the act of writing text for the purpose of advertising or other forms of marketing, it can be ridiculously persuasive… or really, really bad. We’ve all landed on those websites where we want to high-five the copywriter. Their copy is creative, funny, punchy and evocative. It makes…
DetailsDo you work with a remote team? It’s becoming more and more common for employees to work from home, or in an office on the other side of the world. But with this growing trend comes a new set of leadership and management challenges. I have had the privilege of working with and managing a team…
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The internet is chockablock full of data, and social media is no exception. The digital world experienced spectacular growth in 2016, with a new Digital in 2017 Global Overview report from We Are Social revealing that more than half of the world’s population now uses the internet. What’s more, nearly 2.8 billion people around the world now use social media at least…
DetailsEvery morning when I come to work, I walk through a commuter tunnel… This tunnel essentially connects the train station to the part of the city I work in here in Sydney. Every time I walk through that tunnel on the way to or from work, there are people in there handing out fliers for…
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What do you do when someone asks you to do something for them? You probably go through a thought process a little something like this… Who is this person? Do I trust them? What are they asking for? Can I help? Do I want to help? Most of us experience hundreds of these situations every…
DetailsMarketing automation. It’s one of those internet buzz terms that everyone is talking about. But why is it one of the most discussed topics in the business world today? What’s all the fuss? According to the Aberdeen Group, nearly 70% of best-in-class companies are currently using (or implementing) a marketing automation platform. And that’s probably because the…
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Getting more things done in a day is something that most business owners and high-performing employees strive to achieve regularly. But it’s also something that a lot of people can overcomplicate. I’ve tried just about every “productivity tip” there is… from reading “Getting Things Done” by David Allen, to habitually applying pearls of wisdom from James Clear’s…
DetailsIn just a few years, social media has become one of the most important avenues to connect with potential customers online… In fact, 70% of the US population has at least one social networking profile. But new social networks are popping up all the time. More than half of Americans use two or more. And the…
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Email automation is a powerful way to nurture new prospects and close more business online, but if you do it wrong it can hurt your brand. These three email automation mistakes are all too common, and fairly simple to avoid. I remember the first product I launched online – it was a course. I got…
DetailsMeetings are a challenge for any kind of business. You have to set them up, use communication systems that work for everyone, stick to the agenda, and hope they’ll be fruitful. Everyone is busy, yet a ton of time is wasted in meetings every year. In corporate America, some 25 million meetings take place every…
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