Let me kick things off with a confession – I’m a stickler for clicks, shares and traffic. It’s kind of addictive. Getting up every morning, opening up the Google analytics iPhone app and seeing how many people checked out your site over night. It gives me a warm fuzzy feeling inside when things LOOK on the…
DetailsHave you ever tried to build an internal team of blog contributors in your business? It’s hard work… When things first kick off they usually start with a bit of momentum. You get together with the marketing team and muster up a content strategy. And then to get things started you run a kickoff meeting with…
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Don’t beat yourself up about it… We’ve all been there. Meticulously preparing a content strategy, and mapping out blog post ideas for months in advance, only for it all to be derailed when something more important comes up. Your intentions are good. I’m not questioning that. But consistent content isn’t easy to come by. Sometimes…
DetailsLet me get something straight from the get-go… A well-constructed content strategy alone is NOT going to guarantee you results. As Wells Fargo CEO John Stumpf famously said: “We could leave our strategic plan on an airplane, somebody could pick it up, and it wouldn’t matter. It’s all about execution. It’s how you hire… how you inspire.” That…
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We’re all guilty of it… Pick a strategy, create some collateral, automate as much as possible – sit back and relax. For some of us, simply turning up day-after-day will deliver results. Because most people don’t even turn up consistently. But for others, that strategy you picked 12, 18 or 24 months ago is most…
DetailsHiring a digital marketer can be a huge investment, but it’s worth it if you can find one that drives results for your business and improves your bottom line. Digital marketing is a fast-changing field. Many people will put up their hand as a digital marketer, but they may be learning as they go or using…
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Small businesses are always on the look out for new ways to generate leads and grow their business… But most digital marketers are telling you lies. The buzz for the last decade has been all about marketing automation – whether that be on social, email or any other form of digital tactic. Unfortunately, automation comes…
DetailsAre you thinking about hiring a content marketing manager to take your digital efforts to a new level? The right content marketing manager can help you ideate, document, and deliver a fine-tuned content marketing strategy. They’ll keep turning up for you day after day, week after week, and month after month, even when you don’t…
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How do you come up with content ideas to fill your editorial calendar? For most people it’s a brainstorming exercise. You sit down with your marketing team, writers, customer service, and maybe sales, with the goal of coming up with a list of content ideas that will both entice and engage your current and future customers.…
DetailsIs 2018 going to be a big year for you and your business? I’ll be honest, over the 5+ years I have been working in the content marketing space, the results have ebbed and flowed. But the times where I keep turning up, day after day, week after week, and stay on top of those…
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