With more than 205 billion emails sent daily, standing out in people’s inboxes can be hard work. Small mistakes when sending out emails can cost you subscribers, weaken your credibility, and ultimately leave your carefully-crafted emails unopened altogether. So how do you make sure that all your hard work crafting those emails pays off? How…
Every morning when I come to work, I walk through a commuter tunnel… This tunnel essentially connects the train station to the part of the city I work in here in Sydney. Every time I walk through that tunnel on the way to or from work, there are people in there handing out fliers for…
In the video below I talk about the Lead Conversion Email Sequence. The Lead Conversion Email Sequence should be used when you are looking to take someone from your email list, such as an interested party, and you want to turn them into either a sale, or a more qualified lead that your sales team can call…
![The Ultimate Guide to Email Marketing [Infographic] (1)](https://flypchart.co/wp-content/uploads/2017/05/The-Ultimate-Guide-to-Email-Marketing-Infographic-1-480x251.jpg "The Ultimate Guide to Email Marketing [Infographic] (1)")
Email marketing… Is it a dying breed? With the meteoric rise of live video, disappearing messages and chatbots, it’s no surprise that many startups and small businesses are devaluing the importance of email. But it’s at their own peril. Email marketing remains one of the most powerful tools in your marketing arsenal. According to McKinsey research,…
Did you know that automated emails get a 70% higher open rate than your average email broadcasts? Perhaps the most fundamental of any automated email sequence you can set up is the “Welcome Email Sequence”. The purpose of this sequence is to indoctrinate your subscribers on to your email list and start to build trust…
Subject lines just might be the most important element of any email marketing strategy. 64% of people say that subject lines are the only factor they consider when opening an email. It doesn’t matter how great your marketing message is – if people don’t open the email, they’ll never benefit from it. So what can you…
Email is one of the oldest digital marketing tools in the book, and it works. To this day, you are 6x more likely to get a click-through from an email campaign than from a tweet. That said, it’s a ridiculously competitive market. According to Ascend 2, 54% of marketers say increasing email engagement rate is…
Email marketing is dead… I’m sure you’ve heard those four words uttered before, and no doubt you will hear them again. But in reality, email marketing is thriving. The reason many people believe email marketing is on a decline is because most businesses are getting it all wrong. They are aggressively growing big lists, or worse…