The Definitive Guide On Creating a Content Strategy for Your Business

The Definitive Guide On Creating a Content Strategy for Your Business

Let me get something straight from the get go… A well-constructed content strategy alone is NOT going to guarantee you results. As Wells Fargo CEO John Stumpf famously said: “We could leave our strategic plan on an airplane, somebody could pick it up, and it wouldn’t matter. It’s all about execution. It’s how you hire… how you inspire.”…

Your Go-To Guide For Effective Social Media Research

Your Go-To Guide For Effective Social Media Research

The internet is chockablock full of data, and social media is no exception. The digital world experienced spectacular growth in 2016, with a new Digital in 2017 Global Overview report from We Are Social revealing that more than half of the world’s population now uses the internet. What’s more, nearly 2.8 billion people around the world now use social media at least…