Think about this for a moment…
Do you feel like you are delivering consistent and tangible results for your content marketing clients?
Unfortunately, most agencies aren’t. They may be providing front-end weighted deliverables in that first month or two of the relationship. But over time your team aren’t as excited about the client as they used to be and things don’t hum along like the client and you would like them to.
Results for clients are extremely important for a number of reasons. The most obvious one is that it keeps them happy. But it also means you have more chance of getting case studies and testimonials which will help you get more clients in the future and grow your agency.
In the video below I provide 3 tips for executing your content marketing client relationships so that you will retain more clients and grow agency profit over time.
Here is a brief summary of the tips:
- Establish a cadence of regular reporting.
- Automate and optimize your processes as much as possible.
- Extend your services.