Sales is one of the most underrated skills for digital agency owners. The sales conversation you have at the beginning of a client relationship is so important for establishing you and your team as a strategic partner within the relationship.
In the video below I provide 3 client acquisition tips for architecting a sales conversation that will close more deals and keep your clients happy in the long-term.
Here is a brief summary of the 3 tips:
- Quantify exactly what they care about most.
- Establish clear expectations for the engagement.
- Focus on businesses who are already on a positive trajectory.