The way you position your agency is vital to your perception in the market. It determines the type of leads you attract, the prices you can charge for your services, and your overall reputation with clients.
In the video below I share 3 tips for positioning your agency that will help you retain clients in the long-term and standout in an over-crowded digital marketing industry.
Here is a brief summary of the tips:
- Pick a niche and stick to it.
- Become a thought leader in your chosen niche.
- Understand what your customers are actually paying for.