A lot of agency owners get caught up in the adrenalin rush of client acquisition and fast growth that they forget about their own backyard.
There’s no point in growing quickly and acquiring new customers if you don’t have the team, internal processes, and the general environment in place that will help you fulfill those clients needs.
Otherwise, you’ll be on a hamster wheel of getting new clients and onboarding them, only for a couple of months later finding out that they’ve lost interest and you have to go through the whole process again.
You need to build internal processes that will help you maintain your current clients and be able to build on top of that with new client acquisition.
The video below talks about 3 internal processes that are extremely important for creating a high-performance agency culture and achieving this baseline for growth.
Here is a brief summary of the processes:
- Be proactive with your recruitment.
- Encourage a culture of improvement and learning.
- Foster an environment of effective communication.
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