Category Archives: Analytics

15 Blog Metrics That Will Track What You Actually Care About

Let me kick things off with a confession – I’m a stickler for clicks, shares and traffic. It’s kind of addictive. Getting up every morning, opening up the Google analytics iPhone app and seeing how many people checked out your site over night. It gives me a warm fuzzy feeling inside when things LOOK on the…

How to Conduct a Digital Marketing Audit That Will Improve Your Results Exponentially

We’re all guilty of it… Pick a strategy, create some collateral, automate as much as possible – sit back and relax. For some of us, simply turning up day-after-day will deliver results. Because most people don’t even turn up consistently. But for others, that strategy you picked 12, 18 or 24 months ago is most…