Hilary Simmons is the Content Editor for Sidekick Digital (FlypChart's parent company). She also runs her own business as a writer, copywriter and editor. Her funniest job to date was writing daily horoscopes - and yep, she made them up completely. She can be found at
hilarysimmons.com.
It goes without saying that every digital marketer is strapped for time. But blogging is one of those tasks that you just have to keep on top of – which is often easier said than done. According to the latest research in content marketing, creating high-quality content efficiently is the number one factor for success. Luckily,…
The rise of the freelance economy means that more and more companies are turning to freelancers on a project-to-project basis. Whether it’s freelance copywriters, freelance graphic designers or freelance content editors, it’s pretty likely that if you’re involved in content marketing, you’ll work with a freelancer at some point. If you want to get good…
A full-blown content marketing strategy has a lot of different components. You need to come up with content ideas, research them, create the content, publish it, then promote it relentlessly. If you run a one-man marketing show, you probably already have a rhythm in place for the whole process. But if and when you start…
Collaborating with others to deliver on your content marketing strategy is without a doubt one of the greatest ways to scale your efforts and maintain consistency. It takes the pressure off one person doing all the legwork or being responsible for every step of the process. For example, you can get a project manager to…
With more than 205 billion emails sent daily, standing out in people’s inboxes can be hard work. Small mistakes when sending out emails can cost you subscribers, weaken your credibility, and ultimately leave your carefully-crafted emails unopened altogether. So how do you make sure that all your hard work crafting those emails pays off? How…
One of the hardest parts of working in marketing is the constant pressure to come up with unique content ideas. You know you need to pick topics that genuinely interest your target audience and avoid regurgitating what your competitors have already done… yet sometimes you end up drawing a complete blank. Luckily, there are a…
Let’s be honest. It doesn’t matter if you run Google, a coffee shop, or a cheese-sculpting studio where you create unbrie-lieveable cheese installations for international food festivals, there are only so many hours in the day. For the majority of us, improving productivity is an ongoing challenge. It’s amazing how many small workplace factors can…
Thinking of outsourcing some of your content creation? You’re not alone. According to Content Marketing Institute’s 2018 content marketing benchmarks report, content creation is the most commonly outsourced marketing task. Coincidentally, it’s also ranked as the number one factor that contributes to campaign success. So you can see why building great relationships with freelancers and collaborating…
Social media is, without a doubt, one of the most popular marketing platforms used by businesses today. Budget allocation is small but growing. According to research from Duke University, marketers currently spend 9% of their budget on social media, but will spend up to 13% by 2018. In another five years, social media is expected to…
In the last couple of years, we’ve seen a heap of debate about robotics, automation and artificial intelligence. It’s fair to say that humans are pretty paranoid that one day robots will rule the world. We fear that machine intelligence will exceed human intelligence and that ‘killer robots’ will run riot in future battlefields. We…