Hilary Simmons is the Content Editor for Sidekick Digital (FlypChart's parent company). She also runs her own business as a writer, copywriter and editor. Her funniest job to date was writing daily horoscopes - and yep, she made them up completely. She can be found at hilarysimmons.com.

17 Things You Should Avoid Saying To Freelancers (And Why)

17 Things You Should Avoid Saying To Freelancers (And Why)

The rise of the freelance economy means that more and more companies are turning to freelancers on a project-to-project basis. Whether it’s freelance copywriters, freelance graphic designers or freelance content editors, it’s pretty likely that if you’re involved in content marketing, you’ll work with a freelancer at some point. If you want to get good…

5 Factors Affecting Productivity For You And Your Content Marketing Team

5 Factors Affecting Productivity For You And Your Content Marketing Team

Let’s be honest. It doesn’t matter if you run Google, a coffee shop, or a cheese-sculpting studio where you create unbrie-lieveable cheese installations for international food festivals, there are only so many hours in the day. For the majority of us, improving productivity is an ongoing challenge. It’s amazing how many small workplace factors can…

A Complete Guide On How To Work With Freelancers To Scale Your Content Marketing

A Complete Guide On How To Work With Freelancers To Scale Your Content Marketing

Thinking of outsourcing some of your content creation? You’re not alone. According to Content Marketing Institute’s 2018 content marketing benchmarks report, content creation is the most commonly outsourced marketing task. Coincidentally, it’s also ranked as the number one factor that contributes to campaign success. So you can see why building great relationships with freelancers and collaborating…