A lot of agency owners get caught up in the adrenalin rush of client acquisition and fast growth that they forget about their own backyard. There’s no point in growing quickly and acquiring new customers if you don’t have the team, internal processes, and the general environment in place that will help you fulfill those…
The way you position your agency is vital to your perception in the market. It determines the type of leads you attract, the prices you can charge for your services, and your overall reputation with clients. In the video below I share 3 tips for positioning your agency that will help you retain clients in the…
Digital marketing is a minefield for unassuming small business owners… All you see are success stories. Whether it’s content marketing, social media, paid advertising, influencer marketing, or any other digital tactic in the playbook, everyone is crushing it. Well, at least that’s what they want you to think. The harsh reality of digital marketing is…
You’re wasting your time. If all you care about is driving traffic to your website, you’ve got it wrong. It’s all pointless if you’re not growing an email list. Because this is how you communicate with people over time, build trust and turn them into customers. But despite what people tell you. Size isn’t everything. You…
Do you know exactly how to promote your blog posts effectively? Or are you swinging for the fences? If you only focus on creating high-quality content, you’re wasting your time. And it’s not like this is a new phenomenon, but I need to reiterate the importance of content promotion for anyone that wants to make a…
Are you sick of hearing the same old excuses from your content marketing clients when they stop working with you? They either don’t see the value in your work, have run out of money, or chose to handle their content marketing in-house. It’s easy in this situation to place the blame externally. I bet you’ve…
Digital marketing is moving faster than ever… If you look left twice at the next intersection, Facebook would’ve changed their algorithm. What are you doing to hone your craft and stay relevant? It’s not easy working in such a roller coaster industry. You can’t just learn your trade, open up a local business, and update…
The concept of a “product launch” takes on a variety of meanings for digital marketers, depending on your situation. For some, it’s just as it sounds… either you or your client is releasing a new product and you want to “launch” it with a bang. For others, the term “launch” refers to a rolling re-release…
Unless you have lived on a remote island in the middle of the Pacific ocean for the last 20 years, you’ve been exposed to Apple’s marketing tactics. They’re so effective, they literally have people lining up around the world waiting to buy their products. Instead of letting the marketing machine potter along like a bored…
Are you providing tangible and consistent value to your content marketing clients? Unfortunately, most agencies aren’t. They are good at selling the benefits of content and mapping out a strategy, but when it comes to execution their attention waivers. They’re either getting distracted and moving onto the next opportunity, or they simply don’t know how…