Hilary Simmons is the Content Editor for Sidekick Digital (FlypChart's parent company). She also runs her own business as a writer, copywriter and editor. Her funniest job to date was writing daily horoscopes - and yep, she made them up completely. She can be found at hilarysimmons.com.

How To Set Smart Social Media Goals To Achieve Strategic Objectives

How To Set Smart Social Media Goals To Achieve Strategic Objectives

When it comes to marketing platforms, few are as versatile as social media. Brands and businesses use social media to achieve a variety of goals – just check out this data: However, just because your business has an active presence on social media doesn’t mean you’ll automatically gain brand awareness, community engagement, improved sales and all…

Your Go-To Guide For Effective Social Media Research

Your Go-To Guide For Effective Social Media Research

The internet is chockablock full of data, and social media is no exception. The digital world experienced spectacular growth in 2016, with a new Digital in 2017 Global Overview report from We Are Social revealing that more than half of the world’s population now uses the internet. What’s more, nearly 2.8 billion people around the world now use social media at least…