Hilary Simmons is the Content Editor for Sidekick Digital (FlypChart's parent company). She also runs her own business as a writer, copywriter and editor. Her funniest job to date was writing daily horoscopes - and yep, she made them up completely. She can be found at
hilarysimmons.com.
We hear so much about the importance of team collaboration in the workplace these days that it’s practically a cliché. I won’t blame you if you’re thinking, “Uggh, this is going to be the most boring post ever. Let me guess, you’re going to say it’s all about communication.” Well, guess what? You’re right. It is…
Social media platforms are forever evolving – adopting new features and discarding old ones. It can be hard to stay on top of all the changes, but one thing’s for sure… While some people will still feebly try to claim that social media is just a passing fad, it’s definitely here to stay. The value…
It’s official. With over 700 million active monthly users, Instagram is the perfect place for businesses to build a loyal legion of fans and strengthen relationships with their customers. That said, amassing a huge following on Instagram can be tricky if you’re not familiar with the rules of the game. The first rule is that you’ve…
We all know them: the successful go-getters who wake up at 4:30AM every day to go running or slog it out at an F45 training session. In fact, some of the most successful people in the business world swear by some kind of exercise regime. But is there truly a link between exercise and productivity? Science…
When it comes to marketing platforms, few are as versatile as social media. Brands and businesses use social media to achieve a variety of goals – just check out this data: However, just because your business has an active presence on social media doesn’t mean you’ll automatically gain brand awareness, community engagement, improved sales and all…
I mean…. if you have access to a tropical island, and expense is no question, then go ahead and promise your employees a free holiday. It’s a surefire way to get them to work hard for you in the period before they take off! Heck, if expense isn’t an issue, just promise them raise after…
Okay, this information may prove a little shocking… but did you know that there are over 1 billion groups on Facebook, and that the number keeps growing? It almost brings a new meaning to the term ‘groupie’. If you haven’t yet jumped on this bandwagon (unintentional pun, I swear), there’s never been a better time…
Copywriting’s a funny sort of business. Defined as the act of writing text for the purpose of advertising or other forms of marketing, it can be ridiculously persuasive… or really, really bad. We’ve all landed on those websites where we want to high-five the copywriter. Their copy is creative, funny, punchy and evocative. It makes…
The internet is chockablock full of data, and social media is no exception. The digital world experienced spectacular growth in 2016, with a new Digital in 2017 Global Overview report from We Are Social revealing that more than half of the world’s population now uses the internet. What’s more, nearly 2.8 billion people around the world now use social media at least…