Why Marketing Automation Has Become An Essential Tool For Any Small Business

Why Marketing Automation Has Become An Essential Tool For Any Small Business

Marketing automation. It’s one of those internet buzz terms that everyone is talking about. But why is it one of the most discussed topics in the business world today? What’s all the fuss? According to the Aberdeen Group, nearly 70% of best-in-class companies are currently using (or implementing) a marketing automation platform. And that’s probably because the…