Do you know exactly how to promote your blog posts effectively? Or are you swinging for the fences? If you only focus on creating high-quality content, you’re wasting your time. And it’s not like this is a new phenomenon, but I need to reiterate the importance of content promotion for anyone that wants to make a…
Are you sick of hearing the same old excuses from your content marketing clients when they stop working with you? They either don’t see the value in your work, have run out of money, or chose to handle their content marketing in-house. It’s easy in this situation to place the blame externally. I bet you’ve…
Digital marketing is moving faster than ever… If you look left twice at the next intersection, Facebook would’ve changed their algorithm. What are you doing to hone your craft and stay relevant? It’s not easy working in such a roller coaster industry. You can’t just learn your trade, open up a local business, and update…
The concept of a “product launch” takes on a variety of meanings for digital marketers, depending on your situation. For some, it’s just as it sounds… either you or your client is releasing a new product and you want to “launch” it with a bang. For others, the term “launch” refers to a rolling re-release…
Unless you have lived on a remote island in the middle of the Pacific ocean for the last 20 years, you’ve been exposed to Apple’s marketing tactics. They’re so effective, they literally have people lining up around the world waiting to buy their products. Instead of letting the marketing machine potter along like a bored…
Are you providing tangible and consistent value to your content marketing clients? Unfortunately, most agencies aren’t. They are good at selling the benefits of content and mapping out a strategy, but when it comes to execution their attention waivers. They’re either getting distracted and moving onto the next opportunity, or they simply don’t know how…
How well do you reinforce your clients’ purchase decision in the client onboarding phase of your relationship? Let’s face it, the MOST engaged your clients will ever be is when they sign that first contract, or pay that first deposit. They are excited and hopeful about the outcomes you are going to achieve for their…
Are you deliberately improving your sales skills on a regular cadence? Sales is one of the most underrated skill sets for agency owners and directors. It doesn’t get anywhere near enough focus. After all, you’re an expert in marketing… so why should sales matter? But it does. Your ability to understand the art and science…
First impressions are lasting, and for some agencies, they are lasting in the wrong way. Before engaging a new client you need to have your back office in order. All of your “ducks” lined up so that you can create the ultimate experience for your clients to make them feel appreciated, valued, and most of all…
The way you position your agency in the market plays a vital role in how effectively you retain content marketing clients. Why? Your brand perception both online and off will determine a number of key elements that contribute to client retention. For example, your perception will affect the type of leads and clients you attract,…