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Monthly Archives: March 2018

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A Guide to Client Onboarding For Content Marketing Agencies

A Guide to Client Onboarding for Content Marketing Agencies

Agency ManagementBy Will BluntMarch 29, 2018

How well do you reinforce your clients’ purchase decision in the client onboarding phase of your relationship? Let’s face it, the MOST engaged your clients will ever be is when they sign that first contract, or pay that first deposit. They are excited and hopeful about the outcomes you are going to achieve for their…

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How to Architect an Agency Sales Conversation That Drives Retention

How to Architect an Agency Sales Conversation That Drives Retention

Agency ManagementBy Will BluntMarch 22, 2018

Are you deliberately improving your sales skills on a regular cadence? Sales is one of the most underrated skill sets for agency owners and directors. It doesn’t get anywhere near enough focus. After all, you’re an expert in marketing… so why should sales matter? But it does. Your ability to understand the art and science…

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How to Develop Agency Processes That Create a High-Performance Culture and Keep Your Clients Happy

How to Develop Agency Processes That Create a High-Performance Culture and Keep Your Clients Happy

Agency ManagementBy Will BluntMarch 15, 2018

First impressions are lasting, and for some agencies, they are lasting in the wrong way. Before engaging a new client you need to have your back office in order. All of your “ducks” lined up so that you can create the ultimate experience for your clients to make them feel appreciated, valued, and most of all…

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Content Agency Positioning_ How to Attract Clients Who Will Stick Around Long-Term

Content Agency Positioning: How to Attract Clients Who Will Stick Around Long-Term

Agency ManagementBy Will BluntMarch 8, 2018

The way you position your agency in the market plays a vital role in how effectively you retain content marketing clients. Why? Your brand perception both online and off will determine a number of key elements that contribute to client retention. For example, your perception will affect the type of leads and clients you attract,…

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