Marketing automation. It’s one of those internet buzz terms that everyone is talking about. But why is it one of the most discussed topics in the business world today? What’s all the fuss? According to the Aberdeen Group, nearly 70% of best-in-class companies are currently using (or implementing) a marketing automation platform. And that’s probably because the…
Getting more things done in a day is something that most business owners and high-performing employees strive to achieve regularly. But it’s also something that a lot of people can overcomplicate. I’ve tried just about every “productivity tip” there is… from reading “Getting Things Done” by David Allen, to habitually applying pearls of wisdom from James Clear’s…
In just a few years, social media has become one of the most important avenues to connect with potential customers online… In fact, 70% of the US population has at least one social networking profile. But new social networks are popping up all the time. More than half of Americans use two or more. And the…
Email automation is a powerful way to nurture new prospects and close more business online, but if you do it wrong it can hurt your brand. These three email automation mistakes are all too common, and fairly simple to avoid. I remember the first product I launched online – it was a course. I got…
Meetings are a challenge for any kind of business. You have to set them up, use communication systems that work for everyone, stick to the agenda, and hope they’ll be fruitful. Everyone is busy, yet a ton of time is wasted in meetings every year. In corporate America, some 25 million meetings take place every…
In the video below I talk about the Lead Conversion Email Sequence. The Lead Conversion Email Sequence should be used when you are looking to take someone from your email list, such as an interested party, and you want to turn them into either a sale, or a more qualified lead that your sales team can call…
Have you tried your hand at email marketing automation? It can be a game changer, in terms of scaleability, results and effective use of your time…. But only if you do it right. If you automate emails effectively, it will save you time, improve your conversion rates, boost revenue, generate more leads, and a ton…