Let me get something straight from the get-go… A well-constructed content strategy alone is NOT going to guarantee you results. As Wells Fargo CEO John Stumpf famously said: “We could leave our strategic plan on an airplane, somebody could pick it up, and it wouldn’t matter. It’s all about execution. It’s how you hire… how you inspire.” That…
Is 2018 going to be a big year for you and your business? I’ll be honest, over the 5+ years I have been working in the content marketing space, the results have ebbed and flowed. But the times where I keep turning up, day after day, week after week, and stay on top of those…
The internet is chockablock full of data, and social media is no exception. The digital world experienced spectacular growth in 2016, with a new Digital in 2017 Global Overview report from We Are Social revealing that more than half of the world’s population now uses the internet. What’s more, nearly 2.8 billion people around the world now use social media at least…
A list of disparate “tactics”, that rarely overlap, and are changed at the drop of a pin… That’s how most businesses approach digital marketing. Why? Because a holistic digital marketing strategy has a lot of moving parts. You have to pick the most appropriate channels, and then develop goals, processes, and measures for each of them. That’s…