Digital marketing is a minefield for unassuming small business owners… All you see are success stories. Whether it’s content marketing, social media, paid advertising, influencer marketing, or any other digital tactic in the playbook, everyone is crushing it. Well, at least that’s what they want you to think. The harsh reality of digital marketing is…
The concept of a “product launch” takes on a variety of meanings for digital marketers, depending on your situation. For some, it’s just as it sounds… either you or your client is releasing a new product and you want to “launch” it with a bang. For others, the term “launch” refers to a rolling re-release…
Unless you have lived on a remote island in the middle of the Pacific ocean for the last 20 years, you’ve been exposed to Apple’s marketing tactics. They’re so effective, they literally have people lining up around the world waiting to buy their products. Instead of letting the marketing machine potter along like a bored…
Small businesses are always on the look out for new ways to generate leads and grow their business… But most digital marketers are telling you lies. The buzz for the last decade has been all about marketing automation – whether that be on social, email or any other form of digital tactic. Unfortunately, automation comes…
With more than 205 billion emails sent daily, standing out in people’s inboxes can be hard work. Small mistakes when sending out emails can cost you subscribers, weaken your credibility, and ultimately leave your carefully-crafted emails unopened altogether. So how do you make sure that all your hard work crafting those emails pays off? How…
Social media is, without a doubt, one of the most popular marketing platforms used by businesses today. Budget allocation is small but growing. According to research from Duke University, marketers currently spend 9% of their budget on social media, but will spend up to 13% by 2018. In another five years, social media is expected to…
Social media platforms are forever evolving – adopting new features and discarding old ones. It can be hard to stay on top of all the changes, but one thing’s for sure… While some people will still feebly try to claim that social media is just a passing fad, it’s definitely here to stay. The value…
It’s official. With over 700 million active monthly users, Instagram is the perfect place for businesses to build a loyal legion of fans and strengthen relationships with their customers. That said, amassing a huge following on Instagram can be tricky if you’re not familiar with the rules of the game. The first rule is that you’ve…
When it comes to marketing platforms, few are as versatile as social media. Brands and businesses use social media to achieve a variety of goals – just check out this data: However, just because your business has an active presence on social media doesn’t mean you’ll automatically gain brand awareness, community engagement, improved sales and all…
Okay, this information may prove a little shocking… but did you know that there are over 1 billion groups on Facebook, and that the number keeps growing? It almost brings a new meaning to the term ‘groupie’. If you haven’t yet jumped on this bandwagon (unintentional pun, I swear), there’s never been a better time…